Everyone has ideas. People, organizations, businesses. My role is to turn your thinking into content that gets your point across—-and gets read. Because most of my clients are busy, I work in the way that works best for them. Often, we start with an interesting conversation that I augment with data and research and then turn into a chapter, blog post, article, or whatever we need.

Every client and challenge is different. I don’t say this to be evasive, but if you’re a founder at an aggressive startup that wants to make some noise, that requires one approach. If you’re an executive at a publically traded company, whose every word can bring a lawsuit, that’s a much more complicated task. Typically, I offer a low rate for a pilot project, then once I get a feel for how you work, I suggest a solid, long-term rate. It really depends, but I’m happy to work with almost any budget.

I have created nearly every kind of marketing and business communication, but I usually focus on thought leadership: books, articles, blog posts, and reports. There are, however, a few things I don't do, including memoirs, self-help, and fiction (including about a person or business).