About me
I'm an award-winning copywriter and ghostwriter, often specializing in difficult subjects, like data analysis and AI. My clients’ articles have appeared in Wired, Forbes, Fast Company, Inc., The Huffington Post, The Guardian, AdWeek, AdAge, Venture Beat, and other industry trades. I’ve ghostwritten a number of bestselling books as well as industry reports on a wide range of topics.
Prior to this, I was an advertising copywriter with credits on projects that have won Clios, Cannes Lions, One Show Awards, AIGA Hall of Fame selections, and many more.
DOBE Certified
The reason you see a headset in the image on this page is that I write everything using voice control and dictation software. Joe Shepter LLC is a certified Disability Owned Business Enterprise (DOBE).
Trivia
One of my first freelance jobs involved writing the copy for the website for the movie Gladiator, which was the first film to display a URL in a Super Bowl ad. The site was seen by 10,000,000 people that week alone. Its tagline “Enter the Arena” showed up on ads and billboards worldwide, including one in Times Square. Eventually, it became the grand prize winner in the Internet category at the 2001 Key Art Awards (now Clio Key Art). I was paid $500 for the project.